The world of marketing encompasses knowledge in different disciplines some of these may be: economics, information technology (or technology), administration, law, sociology and psychologyWithin this last mentioned some entities forget their degree of importance, which can have serious consequences at the level of indicators. The Consumer Psychology, also known as Marketing Psychology, It is defined as that branch of Psychology in charge of study of the way of thinking and behaving of the consumer, This can identify their attitudes, motivations, values and beliefs.
Today with constant technological development this is seen not only in large companies, but in spaces such as social networks; hence lies its importance and correct application. For this reason on this occasion we will talk about what are the most useful techniques from psychology in the world of marketing.
- 1 The utility of emotions
- 2 Be honest with what you offer and what you don't
- 3 You have to give in order to receive
The usefulness of emotions
Surely you have ever seen on film, television or the Internet advertising campaign that moved something in your mind and your heart, All this is part of the emotional influence they caused in you. Through the Empathy allows potential consumers to feel that brands understand or what they are looking for and what they need it for.
For example: if you want to go on a trip with your family, you would like a reliable company that will provide as many benefits as possible to make your vacation an excellent experience, therefore, the advertising of a travel agency that sells you that will be what you will select for the service you wish to purchase.
Be honest with what you offer and what you don't
Some marketing experts consider it a risk to mention the advantages and disadvantages of a product, good and / or service; This should not be something that is hidden from potential clients. Keep in mind that if you want to create a trust environment, it must be guaranteed that by offering something all the information that is entitled to know the target population that could become customers is provided.
For example: if I have a natural products company and I say that these products heal the body of any disease, it is also important that I know if they have any contraindication so that those who express interest in what I sell know if it will serve them or not for what they need. That is honesty and people value that very much when making a purchase or payment for any service, product or good that was offered.
You have to give in order to receive
Thousands of years ago the market worked through barter or exchange, where as there were only physical stores or markets, if you wanted to buy a shipment of rice, you had to exchange it for a certain amount of cattle. Later when the money appeared (both in banknote and in coins) this was the main resource to give in exchange for the provision of a service, whether tangible as buying fruits in the market or intangible as attending a medical consultation.
In the field of marketing there must be some kind of benefit that is offered to the client so that it remains within the portfolio of clients of an entity, which can be reflected as follows: there are some stores that offer their fixed customers certain discounts and / or purchase (or gift) vouchers so that being exclusive customers of the store they are the only ones that have Access to this benefit, this creates fidelity and trust, along with many more benefits that return to the brand that adopted this psychological marketing technique.
A relationship or commercial exchange of either a good, product or service must guarantee a quality service and guarantee so that not only something tangible or intangible is provided to the potential client, but also to see how to sell an incredible experience before, during and after the purchase, which many entities have begun to execute during the last years, obtaining profits in return Both economic and psychological. Let's keep in mind that "The customer is always right" and if he / she is satisfied it will attract more people to what I offer and it will be a bi-directional and stable benefit over time.
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